
WHERE
FITNESS MEETS
LIFESTYLE
WHAT OUR CLIENTS SAY
"Had high BP and High Cholesterol and was on them since 35 years old and joined Dan back in April. I've been taken off both meds now since September too because when I did my yearly check, it all came back as normal and now I don't need them.
Client Review
"I'm honestly so grateful for you, not even just like physically wise but mentally too. My mindset has totally shifted and the way I see food has started to change, I'm less focused on the scales but how I feel and how I look which is huge for me.
Client Review
"My life is a rollercoaster as you know. I've been telling so many people that if it wasn’t for you, I’ve no idea what my body would look like. Having you keeps me accountable - not just physically but mentally - and I’m so grateful for your support.
Client Review
"It's a privilege to be coached by Amberlie, she has/is supporting me to become the best version of myself. On the days/weeks I wobble she is there to pick me up and remind me of how far I've come and it means a lot to be proud of me.
Client Review
"Momentum Fitness has been a game-changer for my fitness journey. I missed having structure in my workouts, but their coaching provided the perfect solution. The workout plans were easy to follow & the meal plans were tailored to my needs.
Client Review
"Super happy going on the scales this morning and reaching the 66 zone! That’s the lowest I’ve ever been since working with you, and it’s given me such a big confidence boost just before I go away. It’s a great feeling - thank you for everything!
Client Review
"Just a big fat thank you for the past 52 check-ins. This year has been the most pivotal of my life. I started feeling sick of the sight of myself, but now I feel stronger, healthier, and so proud of what we’ve achieved together. I’m so grateful to you.
Client Review
"I hit some goals this week that I’ve never been able to reach in 10 years of exercising! I’m so proud of myself for finally achieving them. Thank you for pushing me and helping me believe in myself - it’s made all the difference.
Client Review
"Feeling more confident in my body and can start feeling/seeing the difference. Been comparing my pics this morning and can really see it! Just excited to see where I can get to. Also weighed below 81 yesterday! Thank you so much.
Client Review
"Never did I think I'd be the girl to love running and complete a half marathon but here I am and I fully owe it all to Amberlie. I couldn't have got to this stage without your coaching in the last 12 weeks and simply for you being the best coach!
Client Review
"It's been a mad journey really over 2+ years working with Dan, thinking I have lots of knowledge to realising in fact I knew nothing. The game plan Dan creates is simple, do the work and the results will speak for themselves. I can't speak highly enough of him.
Client Review
"Since starting this with you, life feels so much easier. I’m less stressed, work is going great, and I feel so much happier in myself. Thank you for all your advice and guidance - it’s been such a positive experience working with you.
Client Review
MOMENTUM
STARTS
HERE
-min.jpg)
02. Fuel your body with expert-led
nutrition support.

01. Build strength and resilience
with personalised guidance.

MOMENTUM
STARTS
HERE

03. Begin your journey to a healthier,
happier you – starting today.
WHAT OUR
CLIENTS SAY
"I'm honestly so grateful for you, not even just like physically wise but mentally too. My mindset has totally shifted and the way I see food has started to change, I'm less focused on the scales but how I feel and how I look which is huge for me.
Client Review
"Had high BP and High Cholesterol and was on them since 35 years old and joined Dan back in April. I've been taken off both meds now since September too because when I did my yearly check, It all came back as normal and now I don't need them.
Client Review
"My life is a rollercoaster as you know. I've been telling so many people that if it wasn’t for you, I’ve no idea what my body would look like. Having you keeps me accountable - not just physically but mentally - and I’m so grateful for your support.
Client Review
"It's a privilege to be coached by Amberlie, she has/is supporting me to become the best version of myself. On the days/weeks I wobble she is there to pick me up and remind me of how far I've come and it means alot to be proud of me.
Client Review
"Momentum Fitness has been a game-changer for my fitness journey. I missed having structure in my workouts, but their coaching provided the perfect solution. The workout plans were easy to follow & the meal plans were tailored to my needs.
Client Review
"Super happy going on the scales this morning and reaching the 66 zone! That’s the lowest I’ve ever been since working with you, and it’s given me such a big confidence boost just before I go away. It’s a great feeling - thank you for everything!
Client Review
"Just a big fat thank you for the past 52 check-ins. This year has been the most pivotal of my life. I started feeling sick of the sight of myself, but now I feel stronger, healthier, and so proud of what we’ve achieved together. I’m so grateful for you.
Client Review
"I hit some goals this week that I’ve never been able to reach in 10 years of exercising! I’m so proud of myself for finally achieving them. Thank you for pushing me and helping me believe in myself - it’s made all the difference.
Client Review
"Never did I think I'd be the girl to love running and complete a half marathon but here I am and I fully owe it all to Amberlie. I couldn't have got to this stage without your coaching in the last 12 weeks and simply for you being the best coach!
Client Review
"Feeling more confident in my body and can start feeling/seeing the difference. Been comparing my pics this morning and can really see it! Just excited to see where I can get to. Also weighed below 81 yesterday! Thank you so much.
Client Review
"It's been a mad journey really over 2+ years working with Dan, thinking I have lots of knowledge to realising in fact I knew nothing. The game plan Dan creates is simple, do the work and the results will speak for themselves. I can't speak highly enough of him.
Client Review
"Since starting this with you, life feels so much easier. I’m less stressed, work is going great, and I feel so much happier in myself. Thank you for all your advice and guidance - it’s been such a positive experience working with you.
Client Review
ABOUT MOMENTUM
WHERE FITNESS MEETS LIFESTYLE
We are dedicated online coaching professionals, with the education and experience needed to help you become the best version of yourself. Health isn't one-size-fits-all, and neither is our approach. That's why we design a truly personalised experience, tailored to you and your goals. With us, you'll gain the mindset shift needed make your health, fitness, and lifestyle aspirations a reality. Our comprehensive services are designed to elevate your health and wellbeing, boost your confidence, and unlock your full potential - both physically and mentally.
It's time to stop second-guessing, stop settling, and start achieving. Invest in a proven approach to real, lasting results.
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DAN
Specialisation
Nutrition and Exercise Coach for both lifestyle and competitive clients.
Education
Registered Nutritionist (AfN), MSc in Nutrition, BSc in Sport and Exercise Science, GP Referral Qualified.
Experience
Nutrition Coach, Fitness coach, 1:1 Personal Trainer, Sports Nutritionist, Health Club General Manager.
Coaching Style
Coaching with me is more than just taking you from A to B. I’ll equip you with the expertise to achieve results you can maintain for life. My approach combines education and experience, prioritising your health, optimising performance, and delivering physique-based goals alongside this.
ONLINE NUTRITION AND EXERCISE COACH
AMBERLIE
Specialisation
Holistic Health & Well-being; Nutrition & Exercise.
Education
PhD candidate in Women's Professional Sport, MSc Sport and Exercise Psychology, BSc Social Psychology (BPS registered).
Experience
Online coach, lecturer in Sport, Physical Activity, & Sport Psychology, gym manager.
Coaching Style
Realistic, achievable, sustainable. A focus on you, holistically. Making permanent adaptations by incorporating a movement you enjoy into your life. Programs are built collaboratively, designed around you and what you enjoy - whether cardio, weights, or functional training.

ONLINE FITNESS AND WELLBEING COACH


BEST IN PERSONALISED NUTRITION AND FITNESS
YOUR FITNESS. YOUR GOALS. YOUR APP.
The Momentum Fitness app is your ultimate fitness companion. Track workouts, monitor meals, and view personalised stats – all tailored by our expert coaches to help you succeed. Stay motivated, celebrate your progress, and link with MyFitnessPal for seamless meal tracking. Your fitness journey, anytime, anywhere – at home, in the gym, or on the go.
MOMENTUM STARTS HERE
01.
Take the first step towards a
lasting transformation.

-min.jpg)
02.
Build strength and resilience with
personalised guidance.
03.
Fuel your body with expert-led
nutrition support.


04.
Begin your journey to a healthier,
happier you – starting today.
MOMENTUM STARTS HERE
Still have questions? I’m Cachi, your AI assistant - test me out below! ✨👇🏻
Type here to ask Cachi...
FAQs
Do you have any
questions?
No, we don’t believe in locking you into contracts! All we ask for is a 7-day notice if you wish to pause or cancel your programme. We’re here to support your journey, not restrict it.
Absolutely! We offer flexible check-in days so you can pick the day that works best for you. We’ll tailor our support around your schedule, not the other way around.
Both options are available! Whether you prefer training from the comfort of your home or at a gym, we’ll create a personalised plan that fits your lifestyle and available equipment.
Yes! Our nutrition plans are completely tailored to your needs. Whether you’re vegan, have specific intolerances, or need to manage allergies, we’ll ensure your meals are safe, enjoyable, and effective for your goals.
We provide around-the-clock support to ensure you always feel guided and confident. While your weekly check-ins are the most formal touchpoint, you can reach out to us anytime with questions, concerns, or if you simply need a bit of extra motivation!
Very! Your plan will be built entirely around your goals, lifestyle, preferences, and circumstances. From workouts to nutrition to mindset support, everything is designed with you in mind.
Check-ins are a chance to review your progress, address challenges, and adjust your plan as needed. We’ll assess your performance, tweak your strategy if necessary, and make sure you’re feeling empowered every step of the way.
Of course! We understand life happens. Simply provide 7 days’ notice, and we’ll make the necessary arrangements to pause your plan until you’re ready to continue.
Not at all! Our programmes are suitable for all levels, from complete beginners to experienced athletes. We’ll meet you where you’re at and help you progress at a pace that feels right for you.
Our holistic approach combines science-based expertise in nutrition, exercise, and psychology to help you achieve lasting results. With a team holding advanced degrees in their fields, you’re not just getting a coach—you’re getting a dedicated team of professionals who genuinely care about your health and wellbeing.
Still have questions? I’m Cachi, your AI assistant - test me out below! ✨👇🏻
Type here to ask Cachi...
Contact
Ready to Start Your Journey?
Ready to take the first step towards transforming your health and lifestyle? If what you’ve seen has inspired you, don’t wait – fill in the form, and we’ll be in touch to kickstart your journey. Want a more personal connection? Contact us directly below – we’re here to help you achieve your goals!
DAN WILLIAMS
AMBERLIE WILLIAMS
TRANSFORMATION PAGE

Forget crash diets – our sustainable food plans and macro tracking are designed to fuel your goals while respecting your dietary preferences. Whether vegan, vegetarian, or anything in between, we provide the flexibility to suit you.
01
Nutrition

Personalised training programs tailored to your goals, experience, and preferences. Whether you train at home or in the gym, our expertly crafted plans are seamlessly delivered through our intuitive app for YOUR convenience.
02
Exercise

Shift your mindset by learning to understand your thoughts, manage emotions effectively, and embrace personal growth. We build mental resilience to ensure your progress goes far beyond physical achievements.
03
Mindset

We specialise in lifestyle coaching that integrates lasting habits into your daily routine. By focusing on resilience, consistency, and strategies tailored to you, we help you achieve sustainable results without relying on quick fixes.
04
Lifestyle

01
Nutrition
Forget crash diets – our sustainable food plans and macro tracking are designed to fuel your goals while respecting your dietary preferences. Whether vegan, vegetarian, or anything in between, we provide the flexibility to suit you.

02
Exercise
Personalised training programs tailored to your goals, experience, and preferences. Whether you train at home or in the gym, our expertly crafted plans are seamlessly delivered through our intuitive app for YOUR convenience.

03
Mindset
Shift your mindset by learning to understand your thoughts, manage emotions effectively, and embrace personal growth. We build mental resilience to ensure your progress goes far beyond physical achievements.

04
Lifestyle
We specialise in lifestyle coaching that integrates lasting habits into your daily routine. By focusing on resilience, consistency, and strategies tailored to you, we help you achieve sustainable results without relying on quick fixes.